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The Unprecedented.


Gentle Fawn black crop sweater | J.Brand denim jacket | Fidelity black jeans | boots via Hey Jude | rings via MACCS | Forever 21 bag | Topshop sunglasses Currently listening to: Majid Jordan – F ...

Shift A Shade W/ Clairol

Remember a week ago when my hair magically turned darker? Well, thank you Clairol! You guys followed me through my Instagram account as I took a little jaunt from Vancouver to Toronto for less than 48 ...


Forever 21 sweater, skirt & bag | Dolce Vita boots | Oak + Fort initial ring Currently listening to: Gold Spectacles – Steal You Away   This fall I’ve been experimenting with my o ...

GIVEAWAY: I See Noise x Olive & Piper

Happy Friday, you babes! If you’ve been following along on social then you’ll know that there’s a pretty rad giveaway happening with I See Noise Prints¬† in honor of Olive + Piper ...

Chasing Rainbows

Forever 21 jacket, sweater & bag | American Eagle jeans | Aldo shoes | H&M rings Currently Listening To: Sam Smith – I’m Not The Only One I probably shouldn’t be writing this ...

Accessorize For Fall

(Click on each item description below OR hover over each product image to shop) Madison Wide Brim Hat Tan $27.21 Madison Wide Brim Hat Navy $27.21 Choices Black Oversized Felt Fedora Hat $32.99 Mansur ...

Booje Awards: Vancouver’s Best Fashion Blogger

  I’m happy to announce that Booje Media – one of Vancouver’s top digital marketing agencies has included me in their nominees for Vancouver’s Best Fashion Blogger! I feel ...

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Booje Awards: Vancouver’s Best Fashion Blogger


Booje Awards

I’m happy to announce that Booje Media – one of Vancouver’s top digital marketing agencies has included me in their nominees for Vancouver’s Best Fashion Blogger! I feel pretty lucky to be side by side with some of my other favourite blogger babes and friends.

To place your vote for myself as your favorite Vancouver Fashion Blogger, simply click HERE. All you need to do is like my photo on the Booje Media Facebook page to enter your vote.

Thank you to everyone who has already voted and to anyone who does from here on out! Also, thanks to you guys for reading and following along all of these years to have me as a nominee.

Much love! xoxo

Booje Awards Randa Salloum Best Vancouver Fashion Blogger



Photos by Booje Media & personal shot by Alexander Ting.

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Get Inspired With Pinterest


I have to admit, I was a little late to the Pinterest game. Not that I didn’t know about it – who didn’t? I thought it was boring. It was the same images repeatedly, fast forward one year and I’m hooked! A lot has changed since then and it has maaaany more users pinning content that I enjoy and can relate to.

It really is the best source of inspiration. I’ve been able to gather ideas from many different subjects: recipes, beauty, home decor, design and graphics to what outfit’s I can muster up from my own wardrobe. The list goes on!

Pinterest also allows you to add other members to your boards. This is a perfect way to create cohesiveness for projects and collaborations with others. I use this platform when collaborating on videos, photo shoots and I See Noise Prints collection partnerships.

I have 58 boards (whoa!) for everything from fashion, hair & beauty to a board for every room in your home all the way to a board featuring My Future Ex Husband” (aka: men with beards and tattoos.. you’re welcome Michelle.) There are also boards for all of my male readers! I haven’t forgotten about you.

My favourite Pinners:
My Dubio
Jen Dott
Sycamore Street Press
Tobruck Ave
Leonie Markhorst
Sharday Orbach

Are you on Pinterest? Follow me HERE & share your accounts with me via the comment section below.




Like what you see on here? Look for the “P” button in black at the bottom of every post to pin your favorite images!


Pinning images from your phone is super fast and simple. I’m constantly pinning during my downtime so keep up to date!


Photos by Leonie.

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Summer Outfit Inspiration

The other day Leonie said to me “You’re such a colorful dresser.” I stared at her for a moment in confusion. All of my outfits on the blog and in reals have (for the last year or so) consisted of black, white, grey and blue denim. I may throw in a blush or camouflage print every now and then but for the most part – always a shade or neutral. I wonder what it is that would make her think I’m a colorful dresser? Could it be the way I wear them or just my personality shining through?

If you take a look at my closet – the only colors are 1 blush tank and 1 red tank – that’s it! The Editor In Chief of Poppy Magazine once quoted “Randa has the best understanding of neutrals that I’ve ever seen – she literally makes them not neutral.” … maybe she was onto something?

Above are some images that are currently inspiring me. For more images check out my Pinterest HERE.

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