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The Unprecedented.


Ringing in spring at The Room at The Hudson Bay Company Juice & polaroids w/ Alison & Sharday at the Obviously Chic Pop Up Shop Brunch at Homer Street Café with Alison, Leonie, Sharday & ...

Crave You

Zara sweater | Gap jeans | Aritzia jacket | Sam Edelman heels | GUESS men’s watch| gold & silver bracelets from Laos | H&M sunglasses Currently listening to: Flight Facilities – C ...

White on White

TRIANGL underwear | Plenty jeans | Wilfred tank Today is a bit of a different outfit post – it’s not so much an outfit as it’s what I would wear underneath my outfits. I thought it w ...

I See Noise x Style By Mana

Anytime I get a chance to help out a client decorate their home with I See Noise Prints, I jump at the opportunity! I have so much love for my prints that when someone wants to express their creativit ...

All 4 down

Oak + Fort dress | American Eagle blouse | Club Monaco jacket | Top Shop shoes | Forever 21 bag | Lia Sophia bracelets Currently listening to: The XX – Angels (Bodhi Remix) I hope your weekend w ...

2 down, 2 to go

Smart Set blouse | Zara skort | Club Monaco jacket & nail bracelet | Holt Renfrew hat | Rachel Comey boots | BCBG chain bracelet | bangle from Laos | H&M sunglasses Currently listening to: Kil ...


Spending the afternoon work day outside of my home office at the Gold Lemon Creative office in Gastown. Cheers to new homes and great beginnings with Nav. Spring outfit staples with Minimum Fashion. L ...

Category Archives: Events

Features & Events

Lot’s has been going on and the excitement is on high over here! This past month has been a 2 week whirlwind and March is flying past me, at least it’s been fun. I have a few things on the agenda to share with you guys so make sure you have the next 30 minutes free and this Saturday open on your calendars.

Home On The Runway A Fashionable Life

It’s finally here! The feature I have been the most excited to share with everyone… my home! Honestly, this feature means the world to me. As I’ve mentioned before this is the first home that I have purchased and that’s a big deal in itself but to also have it showcased and designed the way I have always dreamed is a whole other level. A big thank you goes out to everyone involved: Tracey Ayton for her amazing and creative photography skills, Joanna Kado for designing my home based on every inspiration I’ve had and my trusted makeup artist Tamar Taitinger for making me pretty! Last but not least, the biggest thank you to Fanny Zigdon, Editor of Home On The Runway.

On Friday (or Monday), I will be sharing my entire home tour here on the blog including shots that have not been shown on the Home On The Runway features. Stay tuned!

1 copy (small)

Click to read PART 1 & PART 2.
(above photo by Tracey Ayton)

My Northern Light

In the weeks of February I’ve been sharing what my day to day life looks like in the span of only 1 week. Sponsored by General Electric Canada and led by Matchstick Media, this project is brought on to start a conversation between the North and South of Canada. Take a look at what my life is like in Vancouver compared to my partnered blogger Hailey Taylor  from the blog All Of It Or Nunavut from Whale Cove, Nunavut.

My Northern Light

Click to read Week 1 | 2 | 3 | 4

You’re Invited: Stylist Series at Jacqueline Conoir

Keep this Saturday 15th free and spend the afternoon with me! I’ll be hosting a fun little shindig at the studio of Jacquline Conoir in Vancouver. The afternoon will begin at 1pm – mix and mingle – then at 1:15ish pm I will give a short presentation on their latest Spring 2014 collection. After all of that is over the rest of the time is for us to try on all of the clothes we want and drink all of the champagne we want! There will also be 15% off selected items. Please RSVP to info@jcstudio.ca


Vanity Fair International Best Dressed Challenge

For those that have been following me as of recent you will already know that almost 2 weeks ago I entered myself in the Vanity Fair International Best Dressed Challenge. I entered originally just to see what would happen, a way of getting my looks out there to the masses. What had happened caught me and everyone around me by surprise. Within the first 48 hours my first look hit the top of the most voted list followed by all 5 of my looks in less than 2 weeks making it to the top of the most voted list with a total of 11,569+ votes!

I am so appreviate of everyone that has voted for me. Really. Last week my third look was picked as one of the Editor’s Picks for the week of March 7th. This will now set me in place with 9 others for next month’s Users Choice where the most votes wins $1000 a spot to the grand prize, a trip to NYC with Vanity Fair and a spot in the September Issue.

If you would like to help me on this fashion journey and vote for my looks you can click HERE.


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You’re Invited: JAC by Jacquline Conoir Stylist Series


I know it’s a little short notice but I wanna invite you all to the Jac by Jacquline Conoir Spring 14 presentation that I’m hosting at the Jac studio in Vancouver. I’m pretty stoked about it!

It’ll be a relaxed afternoon with the girls talking fashion, sipping on champagne and trying on all the pretty items by JC. It starts at 1pm with a little presentation / fashion show at 1:15pm and the rest of the afternoon to do as we please and well, pretty much shop.  All suits will also be 15% off – pretty great deal!

I would love if you can make it and say a little “Hello!” If you’re not familiar with Jacquline Conoir then this is the time to do it. I’ve been a fan for quite some time and if you’re looking for beautiful and on trend pieces that nobody else will be wearing… then you’ll really be into JC.

Gimme a shout via Twitter at @RandaSalloum if you’re thinking of stopping by. Looking forward to it! xoxo

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Deighton Cup: A Weekend At The Races X Framework Magazine & The Social Life

Last week I showed you my Deighton Cup outfit, all decked out in yellow and black. Today I give you my latest feature with Framework Magazine and The Social Life. Myself and the rest of the #FrameworkGirls are talking Deighton Cup style, what we wore, why we chose it and our highlights of the weekend. Check out the full feature on the Framework Magazine blog, here are a few teaser photos.

Enjoy! xoxo



Lovers & Friends dress from Wild And Heart | Hive Mind Fascinator | H&M bag | Express necklace


A big thank you to Viranlly Liemena for his photography!

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