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The Unprecedented.

BCBGMAXAZRIA Holiday x NLA Stylist Pt. 4

Today is the last of our four days of holiday inspired outfits with Stylist, Nicolette Lang – Andersen. To bring you up to speed check out THIS post from Monday on our shopping trip to BCBGMA ...

BCBGMAXAZRIA Holiday x NLA Stylist Pt. 3

Today is the third of four days of holiday inspired outfits with Stylist, Nicolette Lang – Andersen. To bring you up to speed check out THIS post from Monday on our shopping trip to BCBGMAXAZR ...

BCBGMAXAZRIA Holiday x NLA Stylist Pt. 2

Today is the second of four days of holiday inspired outfits with Stylist, Nicolette Lang – Andersen. To bring you up to speed check out THIS post from Monday on our shopping trip to BCBGMAXAZ ...

BCBGMAXAZRIA Holiday x NLA Stylist Pt. 1

Today is the first of four days of holiday inspired outfits with Stylist, Nicolette Lang – Andersen. To bring you up to speed check out THIS post from yesterday on our shopping trip to BCBGMAXA ...

BCBGMAXAZRIA Holiday x NLA Stylist – the shop

The holiday season is majorly upon us so there is one thing for me to do, of course. I ain’t talking about downloading the entire Mariah Carey Christmas album (check!) I’m talking a full w ...

The Go-To

Forever 21 jacket, pants, toque | Gentle Fawn sweater | Shellys London boots (on sale) | Black Herschel Survey backpack | Silver Daniel Wellington watch Currently listening to: Raleigh Ritchie ̵ ...

Follow Me: Instagram

One of my guiltiest pleasures to date is my Instagram account – @RandaSalloum. I’ve spent so many hours perfecting the right theme and images to share as it’s a larger part of how I ...


(Click on each item description below OR hover over each product image to shop) Amber Sceats Safety Pin Cuff $47.99 NARS Satin Lip Pencil Palais Royal $25 Henri Bendel Bowery Backpack $278.60 Zoe Ka ...

Category Archives: Beauty

Sephora: The Opening

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The last two days have been a little bit of a whirlwind! Last night was a night full of camera flashes, double cheek kisses, champagne and beauty products. Nope, it wasn’t the pre-weekend with my girlfriends, it was the launch of the new Sephora on Robson Street in Vancouver!

Retail design is a little bit of a hidden pleasure of mine. I used to be a retail merchandiser and spent my child years not playing with Barbie but merchandising her home. This Sephora is not only the biggest flagship in Canada at 8,600 square feet but it is by far the most beautiful! As an avid lover of black and white, my senses were overloaded!

The downstairs is a beauty junkie’s heaven on earth with shelves upon shelves of more than 200 of the latest must have products. Many exclusive to the Robson Street location. Upstairs is the VIB Rouge Studio! A row of vanity tables that overlook the entire bottom floor, just for the VIB members to get primped and pampered.

This morning the store officially opened it’s doors as a flashmob of dancing lipsticks closed down the street to start the party! See my Instagram, Twitter & Facebook for images. In a few weeks I’ll be bringing you images of the big bash that lit up Robson Street!

Let’s take a tour!

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The Atelier Cologne Engraving Machine is a complimentary service to any purchase of Atelier products. Receive a free leather monogram engraved case on site.

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The Bumble & Bumble Hair Studio is an exclusive to the Robson location. With no appointment necessary, stop by to get your hair styled 5 trending styles. $30 for 20 minutes.

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The Skincare Studio is where you can receive a free analysis of your skin and a free treatment of either a mask or peel. No appointment necessary.

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Above 6 provided by Sephora.

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 See more photos on social media with the hash tag #SephoraRobson.

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Shift A Shade W/ Clairol


Before and after redo

Remember a week ago when my hair magically turned darker? Well, thank you Clairol! You guys followed me through my Instagram account as I took a little jaunt from Vancouver to Toronto for less than 48 hours… yep, LESS THAN 48 hours. It was exhausting but well worth it.

A major thank you to Clairol and Hair On The Avenue for having me pop by to shift a shade and go darker. Do you remember my hair before I went a little more blonde? That was my natural color. Although I only had my blonde for less than a year it was definitely enough time and I was ready to go back to my darker roots (Ayo! I can’t deny a good pun.)

This shade is a little more lighter and on the chocolatey side of my natural color but it’s a definite keeper.

I sat in the chair with Luis Pacheco of Hair On The Avenue and off we went! Luis used 4/120 Natural Dark Brown and the whole process was about 30 minutes. Thank you to Photographer Peter Tamlin for documenting my time in the chair(s).

I had a wicked team on board for this transformation! The whole look couldn’t have been done without them. Thank you to Luis Pacheco for my hair color, Jan for the styling and Robert Weir for my makeup with CoverGirl (post to come.)

So, what do ya think? I love it! Do you also use Nice ‘n Easy by Clairol? Let me know in the comment section below.



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Photos by Peter Tamlin.

To see more photos from my time in Toronto check out the Instagram hashtags #ShiftAShade & #RandaTravels.

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Giveaway: Sephora Beauty Appointment & Gift Card

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I’ve recently had the pleasure of having my makeup done by one of Sephora‘s pro artists – Dayana Funes! I’ve had my makeup applied many times over but Sephora truly gives you a wonderful experience. From skin assessment to picking the perfect products for your look – it was an hour of pure pampering and education.

Sephora and I want you to have the same experience! We cannot wait for the new Robson Street location to open it’s doors and it’s just in time for all of the fabulous holiday parties to hit your calendars. Since we’re in a major giving mood – not only do we want you to experience what I did but we want to let you shop! Enter to win your own Beauty Appointment with a Sephora pro artist and shop till your gift card is done!

Watch the video below to see exactly what you’re in for!

Giveaway Details:

1. Win your own makeup appointment (like the one in the video) at the new Sephora on Robson Street, Vancouver BC. opening at the end of the month.
2. Win a gift card totaling $50.00.
3. To enter – Follow the Rafflecopter instructions at the bottom of this post. Enter more ways than 1 to gain more points for a better chance to win. Don’t forget to comment on this blog post telling me you’ve entered and leave your email address.

(This giveaway is only open to residents of Vancouver as it’s specifically for the Robson Street location)

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Makeup close up

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Photos & video shot and edited by Sarah Boland.

a Rafflecopter giveaway

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